Craftworks Mayo

Momentum was commissioned by Mayo County Enterprise Board to deliver a training programme March – July 2012 entitled Developing a Craft Network in Co. Mayo.

This series of 8 workshops was successful in

Network formation training and facilitation in the formation and operations of an industry led craft network for Mayo craft and design practitioners
Development of network management skills to enable the group reach decisions, share ideas, solve problems, manage resources and opinions, or carry out a task as part of a craft network
Acquire the skills to develop a network craft brand, marketing tools and PR campaigns to raise the awareness of the Mayo craft sector.
Advance action planning skills – participants will learn the skills to devise a marketing and events plan
Quality Assurance – training to embed a spirit and commitment to quality in the network as a core principle.

Momentum was also appointed as Craft Development Specialist with South Mayo Development programme to provide tailored training to bring the network to the next level which included:

Training Programmes

Product Development and Packaging Training
Graphic Design – Developing the message and the Craftworks Mayo brand identity
Copywriting – Development of content for web pages, brochures and newsletters
PR – Development of a dynamic PR programme and campaign used to enable the launch an annual PR calendar
Harnessing the Power of Digital Marketing –A fantastic low cost marketing tool for craft networks, this training consisted of :
Facebook Beginner ‘one to ones’
Advanced Facebook Workshops
Pinterest Workshops

Event Management

Co-ordination of the network’s official launch event – the MAYO WINTER EXPO 16th and 17th November 2012 which included a two day selling opportunity/showcase opportunity for all Craftworks Mayo members

Funding Strategy

Momentum assisted Craftworks Mayo in their applications to secure grant support from a number of avenues which was crucial to the network moving forward. Funding was secured from a number of different bodies including LEADER programme from the South West Development Company, Mayo CEB, Crafts Council of Ireland and Mayo County Council.

Fine out more about Craftworks Mayo – visit their website www.craftworksmayo.ie