Marketing and Promotion of Roscommon Tourism (June 2012 – December 2013)
Tourism Training
- Developing the Message and Brand Development Training
- Excellence in Tourism Marketing Training which included Social Media Training
Event Management
- Involved in the set up, logistics and launch of the new county-wide tourism campaign for Roscommon at the Volvo Ocean Race, Galway including a very successful Taste of Roscommon evening in June 2012
- Promotion of the tourism campaign at the National Ploughing Championships September 2012
Online Marketing
- Set up and management of the new social media channels for the Tourism Campaign which included PR give-aways, growth of the fan base, promotion of the county on Facebook, Twitter and Pinterest
- Development of social media identity and brand guidelines
- Heavily involved in the set up and maintenance of the tourism website – a comprehensive multifunctional site
- Performed an advisory role, for an e-marketing campaign and the creation of tourism videos for the county
Design and Copy of Promotional Materials
- Roscommon At a Glance Brochure
- Roscommon Event Guide and Discount Booklet 2012
- Online and Offline Promotional Artwork – social media profile artwork, competition flyers and artwork
[pextestim name=”Orla” img=”https://www.momentumconsulting.ie/wp-content/uploads/2014/01/1390566146tuF2cIeB_bigger.jpeg” occup=”Owner” org=”Momentum” link=”www.momentumconsulting.ie”]A fantastic project that the whole team got to work on. Roscommon Tourism has been firmly put on the map and as a proud Rossie, I am delighted that we had a part to play making that happen.[/pextestim]