Marketing and Promotion of Roscommon Tourism (June 2012 – December 2013)

Tourism Training

Developing the Message and Brand Development Training
Excellence in Tourism Marketing Training which included Social Media Training

Event Management

Involved in the set up, logistics and launch of the new county-wide tourism campaign for Roscommon at the Volvo Ocean Race, Galway including a very successful Taste of Roscommon evening in June 2012
Promotion of the tourism campaign at the National Ploughing Championships September 2012

Online Marketing

Set up and management of the new social media channels for the Tourism Campaign which included PR give-aways, growth of the fan base, promotion of the county on Facebook, Twitter and Pinterest
Development of social media identity and brand guidelines
Heavily involved in the set up and maintenance of the tourism website – a comprehensive multifunctional site
Performed an advisory role, for an e-marketing campaign and the creation of tourism videos for the county

Design and Copy of Promotional Materials

Roscommon At a Glance Brochure
Roscommon Event Guide and Discount Booklet 2012
Online and Offline Promotional Artwork – social media profile artwork, competition flyers and artwork

[pextestim name=”Orla” img=”https://www.momentumconsulting.ie/wp-content/uploads/2014/01/1390566146tuF2cIeB_bigger.jpeg” occup=”Owner” org=”Momentum” link=”www.momentumconsulting.ie”]A fantastic project that the whole team got to work on. Roscommon Tourism has been firmly put on the map and as a proud Rossie, I am delighted that we had a part to play making that happen.[/pextestim]